The Retail Jeweller India Award 2008 has honoured Tanishq, with awards in four categories – ‘Retail Chain of the Year’, ‘360 degrees Marketing Campaign of the Year’, ‘TV Campaign of the Year’ and ‘Gold Vivaha Jewellery’.
Tanishq won the 360 degrees Marketing Campaign of the year award for its Jodha Akbar Collection. Also, having a retail presence across 112 standalone boutiques across 75 cities in India, delivered it the award for Retail Chain of the Year. Its product portfolio promoting design, gold jewellery backed by the value of TRUST, won it the ‘Gold Vivaha Jewellery’ award and its television commercial for diamonds won it the ‘TV Campaign of the Year’.
The Retail Jeweller India Award is considered the helm of judging the best in the Indian gem and jewellery industry, in terms of branding, marketing, products, design etc. This year, the competing companies included TBZ, CKC-Bangalore, Prince Jewellery, Joy Alukkas, GRT-Chennai, Notandas, Anmol, Mahesh Notandass, Minawala, Orra, Nirvana, Gili, Damas, P N Gadgil Hazoorilal, Punjab Jewellers and Punjabi Saraf, along with jewellers from Bhopal, Guwahati, Calcutta, Surat, Amristar, Pune etc. Participation at the awards included more than 300,000 retailers, 10,000 jewellery manufacturers/brand owners and leading 10 design schools of India.