27 Jan 2023
DiamondWorld Directory
-
Home |
News
Home
Diamonds Do Good to Launch New Bracelet with Model Flaviana Matata to Support Girls in Tanzania
Retailers are encouraged to join the consumer confidence building campaign
By: Diamond World News Service
|
Oct 28 2022 1:20PM
|
Reference: 26595  

DecreaseIncrease

Diamonds Do Good (DDG) is launching its new signature bracelet in partnership with global model and entrepreneur Flaviana Matata. The Diamonds Do Good Bracelet will be available online and in-stores across the country in time for the busy holiday season. Proceeds from the bracelet will support education and entrepreneurship training for young girls in the diamond mining country of Tanzania where Flaviana was born and raised.

“Diamonds Do Good and the Flaviana Matata Foundation (FMF) recognize the importance for girls to attend and finish school so they can become economically independent and change makers in their communities and around the globe,” says Matata. “The Diamonds Do Good Bracelet is a way for everyone to help ensure this future.”

The bracelet was designed by Gloria Batlle of Onirikka Fine Jewelry and was chosen based on its genderless appeal and affirming message of ‘Growth, Unity and Equality’. The bracelet features matte onyx beads accented with four black diamonds equally placed around the bracelet as a symbol of unity and equality, on the pulse point a green tsavorite stone represents life and rebirth, and a champagne diamond represents the light within us. “For me, everything is unified. The more love we give, the more good we do, the more light we project,” says Batlle.

A digital consumer confidence campaign will accompany the launch including assets from a stunning photo shoot with Matata and fellow model Nicola Breytenbach by famed photographer Anthony Friend. The girls from the Flaviana Matata Foundation will also feature prominently in the campaign and will be promoted on multiple channels, including Matata’s nearly 2 million followers. With help from The Smithee Group, Diamonds Do Good created short and long videos featuring Flaviana for the campaign which was made possible by the 2022 grant DDG received from the JCK Industry Fund. Participating retailers will be included in geo-targeted promotions as part of the campaign.

“All retailers are encouraged to join this consumer confidence building initiative which connects consumers with a tangible way to give back and show that Diamonds Truly Do Good” says Nancy Orem Lyman, executive director of Diamonds Do Good.

Early adopter retailers include Greenwich St. Jewelers, Hamilton Jewelers and Jared. The landing page on Diamonds Do Good features the campaign assets and includes a store locator for participating retailers. The page will go live when the bracelet is launched at the end of October. This will be an ongoing initiative running through 2023.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Related news
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Advertisement
DWWeeklypost
Search News by City
Advertisement
DWsubscription
Recent Issue
2022
AVAILABLE NOW...!
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 32380
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 10031
GJEPC Chairman Interview
Views: 28470
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 39925
Promo for IJ Awards 2012 at NDTV Profit
Views: 57511
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 69119
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 22150
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 51322
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 53618
Member of:
Supporter of: