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PGI’s Season of Love makes a comeback
Launch expected to boost demand for platinum jewellery in the country
By: Diamond World News Service
Apr 29 2022 6:39PM
Reference: 26308  

Wristwear from Men of Platinum Collection, PGI
Wristwear from Men of Platinum Collection, PGI

Platinum Guild India is set to commence the fifth edition of its flagship retail initiative - Platinum ‘Season of Love’. The much-awaited retail trade activation makes a comeback after two years. A month-long programme starting May 5, called the Platinum Season of Love will see participation from more than 1400 stores and aimed at accelerating the growth trajectory for platinum jewellery in the country.


Platinum love bands and earrings

With four successful editions in the past, ‘Platinum Season of Love’ is a retail and consumer activation platform for PGI’s retail partners. It helps to drive a significant increase in demand for platinum jewellery for retail partners during this season. Sharing her views on the Platinum Season of Love campaign, Vaishali Banerjee, Managing Director, PGI-India said, “Through Platinum Season of Love, which makes a comeback this year, we see an exciting opportunity for our retail partners to drive engagement with consumers and strengthen the consideration of platinum jewellery as a symbol of love. This campaign will be a key catalyst in providing the required in-store conversions during this period.” Platinum Season of Love will straddle all three platinum jewellery categories, Platinum Days of Love - the love bands offering, Men of Platinum – men’s jewellery and Evara - targeting the young modern woman of today. The activation programme is backed by a robust digital communication plan led by a new film, supported across other digital platforms, and PR across markets to ensure high reach and impact.

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