HVK Jewels & HVK Group has launched their premiere brand of men’s jewellery called His Story by HVK Jewels. HVK Jewels premiered His Story in collaboration with Vishal Jewellers, Delhi at their retail outlet. The launch took place at their store in the form of a grand presentation that was followed by a video detailing all aspects of the brand.  His Story is a brand of men’s jewellery that encapsulates the narrative of a father, husband, fiancée, professor, mentor, brother – the man who has always provided. Haresh Sakaria, MD with HVK says, “Business was affected due to Covid, we had artisans, employees and with us during that time but no scope due to the lock down. With an intention to work towards a charitable cause, we thought it wise to launch a brand dedicated to men and convert its proceedings for beneficial causes. While the joy of working towards a charitable cause is unmatched, the work involves the goodwill of the entire industry at large, clients and end consumers included. Ten percent of profits gained through His Story are to be used for charitable purposes.”


The designs of this men’s collection emerged with shared inspirations from the entire team which chose India Gate as the ideal launch place in Delhi. Every piece of His Story has a brand logo mark engraved in it and they call it ‘The Symbol of Strength.’ Gifting it to her father, who is the owner of Vishal Jewellers, the young diamantaire daughter said, “Whatever trials or sacrifices that every father, mentor, guide, may have ever made, this jewellery is a symbol of that love, a symbol of strength to make all the men in our lives feel special.”  

HVK Jewels has always been particular in their manufacturing processes, yet this project garnered individual attention from all involved in the process. Quality checks at every stage, finishing checks, polishing designing it is almost like an essay carved in precious metal narrating the individual stories of all those involved, says Sakaria. His Story’s launch is among the many more launches that the company has planned in the future. HVK Jewels plans to foray into the heart of India and further associate with many other jewellers across the length and breadth of the nation.  Haresh Sakaria further informs of launching the brand internationally as well. “His Story is my story, your story and every man’s story,” he quips and adds, that “His Story will very soon be available in Dubai.”