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De Beers Forevermark launches its first exclusive diamond boutique in Mumbai
Legendary Indian sportswoman Sania Mirza graced the occasion
By: Diamond World News Service
Dec 15 2021 10:34AM
Reference: 26048  

Sachin Jain, Managing Director, De Beers India, Sania Mirza and Bhavin Jhakia, Director, Om Jewellers
Sachin Jain, Managing Director, De Beers India, Sania Mirza and Bhavin Jhakia, Director, Om Jewellers

De Beers Forevermark, the diamond brand from the De Beers Group, launched its very first exclusive diamond boutique in Mumbai (Bandra) with trusted retail partner Om Jewellers, that will exclusively retail the brand’s diamonds collection. This marks the opening of the 13th De Beers Forevermark Boutique in the country. India’s legendary sportswoman Sania Mirza, who has proved her dedicated commitment towards tennis for decades, graced the opening.

De Beers Forevermark holds the promise of transparency, trust and a high level of confidence with responsibly sourced, natural diamonds. The brand provides the world’s most carefully selected diamonds, each with its unique inscription number to guarantee the most beautiful, rare and responsibly sourced diamonds.

“It gives me immense pleasure to associate with De Beers Forevermark as they launch their first exclusive diamond boutique in Mumbai. Just like my commitment and passion towards tennis, each De Beers Forevermark diamond promises beautiful, rare, responsibly sourced, natural diamonds each inscribed with a unique identification number. Supporting the environment for a brighter tomorrow is a topic very close to my heart, and De Beers is extremely committed to creating a better future, ensuring that every diamond it discovers creates a lasting positive impact for the people and places where it is found, which makes me feel really proud to be associated with them today.” said iconic sportswoman, Sania Mirza.

The boutique exclusively retails De Beers Forevermark diamonds in a wide variety of elegant cuts and designer jewellery. Signature collections available include the Avaanti Collection, the Icon collection, the Circle of Trust, the stackable ring Tribute collection among others. Exquisite diamond tiaras for women to sparkle on their special day are also a highlight at the boutique. 


“We hold a very special relationship with De Beers Forevermark retailing the brand at our two other stores in Mumbai for close to a decade and it gives us great pride to open the first exclusive De Beers Forevermark store in the city. We consider the launch of the boutique an important landmark in our relationship, and we are sure our association would go a long way in the future. At the boutique we have all the latest jewellery collections that can be worn every day as well as for special occasions. I am sure our customers will enjoy shopping in this modern retail experience.” said Mr. Bhavin Jhakia,” Director, Om Jewellers.

At the boutique, the brand has created a diamond story wall to display interesting (and often unknown) diamond facts. Customers will also find a ringfie booth, to click the perfect selfie showing off the solitaire ring on their finger.

“Opening our first boutique in Mumbai with Om Jewellers was a natural progression to our decade long association. As consumers have moved towards buying things which are meaningful and hold value, diamonds are a very important purchase. Trust and quality are the two most valuable attributes when buying diamonds and the boutique would offer nothing short of such expectation given the 133-year-old legacy of De Beers. We only collaborate with retailers who are passionate about diamonds, but also meet the brand’s stringent criteria of business, social and environmental integrity. Customers can purchase only the best diamonds that are on offer in terms of design, authenticity, beauty, rarity and craftsmanship at this boutique. We share the same brand value and ethos and we enhance the retail experience by offering among the world’s most beautiful diamonds.”, said, Mr. Sachin Jain, Managing Director, De Beers India.

De Beers Forevermark diamonds are among the world’s most carefully selected diamonds. Each diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every De Beers Forevermark diamond is beautiful, rare, natural and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to match De Beers Forevermark’s standards of quality and integrity.

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