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Chow Sang Sang chooses Insider to drive innovation
Insider’s AI-powered Growth Management Platform enables enterprise marketers to connect customer data across channels and systems
By: Diamond World News Service
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May 27 2021 11:30AM
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Reference: 25610  

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Insider is a wise choice when it comes to taking a unique approach to Multichannel Experience Orchestration. Hong Kong’s luxury jewellery brand Chow Sang Sang has recently partnered with this innovation platform to increase conversion rate to their website and overall UX experience for 2021.

Insider’s AI-powered Growth Management Platform enables enterprise marketers to connect customer data across channels and systems. It is trusted by more than 800 global enterprise brands. It is used topredict their future behaviour with an AI-powered intent engine, and orchestrates and deliversindividualised experiences to customers. Insider’s channel integrations are quick and effective, ultimately enabling digital marketers to drive growth across online channels.

Chow Sang Sang offers the most trend-setting high-quality jewellery at affordable prices.It has captured the hearts of millions with its exquisite jewellery collections. Inspired by its philosophy of “Sustained Vitality, Ever Rejuvenated” and driven by a relentless pursuit of perfection, the brand has become an icon of design, craftsmanship, quality, and professional service. Insider brings to Chow Sang Sang a range of personalised features that enables higher engagements and thus conversions to their website. It focuses on their overall strategy to improve customer experience to drive e-commerce revenue.

Chow Sang Sang will continue their capabilities to deliver personalised experiences to drive their digital business growth along with Insider. The partnership has committed to the long-term goal of improving the user experience for retail customers by delivering onsite smart recommenders across multi-screen devices and targeting AI-personalised solutions to increase product recommendations through emails. These techniques enable the brand to closely monitor and understand a customer’s decision-making behaviour and continue to foster digital innovation with the support of the teams. 

According to Chi Fai Leung, Head of e-commerce  -- The future of jewellery retail business is in the personalised and targeted meaningful experiences at the right place and time. And it is in this space that Insider offers maximum assistance. 

Insider focuses on constantly developingits partner jewellery brand and allowsthe brand to thrive faster and further extend its knowledge to understand the consumer’s online behaviour. Brands need to look beyond the easy way out and realise the need to create that vital emotional connection with customers online at the right time and the right platforms. Launching the first scenario within two weeks of starting integration, the Insider team has proven to be a great partner in enabling the Chow Sang Sang team to drive results quickly. By using Insider’s product recommendations module, the leading jewellery brand was able to implement merchandising strategies swiftly in under a month without having to involve its tech team and was able to show strong numbers quickly. It notes that the brand saw an increase of over 10.5 per cent in conversion rate by using personalised recommendations on the homepage instead of showing regular bestsellers. The future is in the personalised and targeted meaningful experiences. Chow Sang Sang is constantly pushing the boundaries of the digital experience and Insider helps redefine how customers interact with the brand online.

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