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NYC based Fine Jewellery brand Jade Trau to launch First Flagship Store
Jade Trau will open its first store in Southampton
By: Diamond World News Service
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May 27 2021 10:30AM
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Reference: 25609  

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The store will feature a curated selection of Jade Trau’s signature designs and will also provide on-site restyling and bespoke consultations that shoppers have come to know and love from the brand - reports James Lane Post. 

"I started toying with the idea of a summer pop up shop somewhere out east at the end of last year. After looking a bit, it became clear to me that I’m not a “pop up” kind of girl and I actually think that it’s a bit contrary to my brand. I really wanted the store to feel like it’s a destination that you look forward to coming to, not only for the store but for the energy of the whole village. When I really started to settle into the idea of the permanence of the location, Southampton and Jobs Lane specifically, felt like the right fit for Jade Trau. It’s not Main Street, but it is a main street and while I haven’t even opened yet I already feel like I know and love so many of my neighbors! It also feels close enough to the city to make it a day trip for the non-locals," said founder and designer, Jade Lustig, to James Lane Post.

Every Jade Trau piece is a reimagined, timeless design and crafted in the heart of New York City. Emphasizing the science behind the artistry, Jade Trau honors the intricacies of the materials by focusing on designs that ensure the personality and story of each stone is fully realized. Every collection is handmade in 18-karat gold, platinum, and ethically-sourced, natural diamonds- ensuring that your Jade Trau piece will shine on for generations to come.   

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