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ALROSA polished diamonds will pioneer the Provenance section
Get-Diamonds, the world’s largest online marketplace for B2B diamond trading, will be the first platform to introduce a Provenance section, where only fully traceable diamonds will be listed
By: Diamond World News Service
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Nov 10 2020 11:16AM
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Reference: 25250  

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The ALROSA Provenance program will be the first to offer polished diamonds with proven guarantees of origin within this section. The ALROSA program provides buyers with access to a fully traceable, wide range of goods produced by ALROSA from its own rough, mined in full accordance with the strictest ESG (Environmental, Social, and Corporate Governance) standards.
 
Get-Diamonds marketplace, established by the World Federation of Diamond Bourses (WFDB), allows trade customers to search and buy polished diamonds from thousands of diamond suppliers, including the world’s largest producers.
 
Get-Diamonds is the first platform to introduce the Provenance category. It will provide not only polished diamonds’ characteristics, but also detailed information about the origins of the rough diamonds they were created from, starting from the mine. This will give the B2B platform a unique competitive advantage in answering customer demand for goods with full traceability.
 
For the modern customer, who prefers more responsible and informed consumption, ethical and ecological standards have become some of the most important criteria when deciding on the purchase of goods. Diamonds polished by ALROSA, the leading vertically integrated producer in the global diamond industry, are especially suited to meet these criteria. ALROSA offers buyers a maximum level of guarantees on its diamonds’ provenance, along with a wide range of products.
 
“ALROSA’s product mix is different to what can be seen on the market,” says Dmitry Amelkin, Head of Strategy of ALROSA. “The company has a full production cycle from mining to cutting and polishing, all in Russia. We naturally trace all of our diamonds internally starting from the rough stone at the mine and ending with the polished diamond at our manufacturing facility. These diamonds have full provenance guarantee and the buyer can be assured of the strictest compliance with all local and international standards in ecology, sustainability, corporate and social responsibility”.
 
Every diamond polished by ALROSA is accompanied by a digital ALROSA Diamond Passport. This document proves the origin of the diamond and provides comprehensive data about both polished and rough diamonds and relevant imagery.
 
Kim E. Pelletier, CEO of Get-Diamonds.com, said, “Today’s consumers, especially the younger ones, are interested in learning the story of the diamond they buy. They want to follow its journey – from the depths of the earth to the finished gem. It makes the diamond more than just a stone; it becomes a piece of their bridal journey history. It was clear to us that Get-Diamonds, which is the youngest and most innovative of the online trading platforms, must innovate a Provenance section to answer this need. I’m particularly excited that Get-Diamonds provides a platform for Independent Retail Jewelers around the world to access these provenance diamonds that might not otherwise be readily available to them.”

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