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ORRA opens its 40th store in India, in the heart of Mumbai city
India’s leading Diamond jewellery retail chain expands its footprint in Mumbai with another store in Phoenix Marketcity, Kurla
By: Diamond World News Service
Sep 18 2020 6:13PM
Reference: 25163  


ORRA, India’s leading and trusted brand of diamond jewellery has added another jewel to its crown by launching their 40th store in the city. The brand-new store spread across 797 sq. feet, is located at Phoenix Marketcity Kurla, regarded as one of the most popular luxury shopping destinations.

ORRA takes pride in its diamond legacy and has been a pioneer in design leadership and product innovation, offering wide range of bridal and contemporary jewellery pieces. With 5 global design centers in Tokyo, Hong Kong, Antwerp, Mumbai and New York, ORRA carries a legacy of 700-year old Belgian craftsmanship.

Commenting on the store launch, Mr. Dipu Mehta, Managing Director, ORRA India said “I am thrilled to announce the opening of our 9th store in Mumbai at Phoenix Marketcity Kurla. The new store offers a wide collection of traditional and contemporary diamond jewellery ahead of the festive season. We look forward to raising the bar  with ORRA Crown Star, India’s brightest 73 faceted diamond cut to perfection and crafted to Outshine, along with the Astra necklaces, earrings and rings offered under ORRA’s Buy Now, Pay Later Facility. Our carefully crafted bouquet of offerings will give an unmatched jewellery shopping experience for our brand patrons.”

The store offers a thoughtfully curated assortment with the finest bridal diamond jewellery set in 18kt gold and platinum, ranging from chandelier earrings and studs to gorgeous rings, bangles and necklaces.

 Being launched in the COVID-19 phase, ORRA prioritizes the well-being and safety of its shoppers by implementing best practices in its operating procedures to provide shoppers with an enhanced luxurious experience in a safe and stress-free environment.The staff has been trained exhaustively to adhere to all safety and sanitization protocols.



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