12 Aug 2022
DiamondWorld Directory
Home |
Movie Celebrity Kajol Chosen New Brand Ambassadress of DTC
Asmi discovers 'Inner Fire' in the Star
By: Administrator
Jun 7 2005 12:00AM
Reference: 2270  


The Diamond Trading Company (DTC) has signed the charming Bollywood actress Kajol for its distinctive and contemporary diamond jewellery brand Asmi. Versatile Kajol will be Asmi's Brand Ambassadress for a period of two years.

Speaking on the occasion, Stephen Lussier, Executive Director of Marketing, DTC said, "An intensive consumer survey revealed that Kajol inspires women across India. They clearly see her as a woman who exhibits a strong 'inner fire' to rise above all and strive to be the best. Hence, we are delighted to present Kajol as the Asmi Woman."

Cherie Tandon Saldanha, Marketing Director, India, DTC said, "Asmi diamond jewellery is the contemporary woman's choice. It is ever-changing and innovative to keep pace with her evolving style and personality. The brand is not just a fashion statement but a unique reflection of her attitude, spirit and her inner fire."

Saldanha also added, "Asmi offers the woman of today a range of distinctive, contemporary yet affordable designs in diamond jewellery. The Asmi collection is a unique symbol of a modern woman's drive and attitude to work & life. It stands for all that she has accomplished & wants to accomplish in her life."

Elaborating on the Collection, Saldanha added, "The Collection is based on the proposition that Asmi diamond jewellery is a reflection of the Inner Fire of a woman. Kajol is, therefore, the apt Asmi Woman."

Speaking on the occasion, Kajol said, "There is an achiever in every woman. It is her spirit, her inner fire that helps her overcome life's challenges and rise above it. Asmi recognizes this.

"It's great to know that I have been instrumental in encouraging women to pursue the calling of their heart. I have always believed that you ca be all that you want to be and set your own limits," she added.

"I thank Asmi and all the women who participated in the survey for choosing me as the Asmi Woman of the Year. I am deeply touched," concluded Kajol.

Fire is the metaphor, which stands for the Asmi Woman. She is driven by internal benchmarks and not by external expectations. The sparkle of the larger diamond in each piece signifies the inner fire and spirit of a woman - progressive, versatile and unique. The Asmi range of jewellery is trendy and contemporary and is a fusion of eastern and western design elements.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 31230
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 8533
GJEPC Chairman Interview
Views: 27430
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 38200
Promo for IJ Awards 2012 at NDTV Profit
Views: 55973
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 67526
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 21292
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 49908
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 51648
Finestar Diamonds
DW News App