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Movie Celebrity Kajol Chosen New Brand Ambassadress of DTC
Asmi discovers 'Inner Fire' in the Star
By: Administrator
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Jun 7 2005 12:00AM
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Reference: 2270  

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The Diamond Trading Company (DTC) has signed the charming Bollywood actress Kajol for its distinctive and contemporary diamond jewellery brand Asmi. Versatile Kajol will be Asmi's Brand Ambassadress for a period of two years.

Speaking on the occasion, Stephen Lussier, Executive Director of Marketing, DTC said, "An intensive consumer survey revealed that Kajol inspires women across India. They clearly see her as a woman who exhibits a strong 'inner fire' to rise above all and strive to be the best. Hence, we are delighted to present Kajol as the Asmi Woman."

Cherie Tandon Saldanha, Marketing Director, India, DTC said, "Asmi diamond jewellery is the contemporary woman's choice. It is ever-changing and innovative to keep pace with her evolving style and personality. The brand is not just a fashion statement but a unique reflection of her attitude, spirit and her inner fire."

Saldanha also added, "Asmi offers the woman of today a range of distinctive, contemporary yet affordable designs in diamond jewellery. The Asmi collection is a unique symbol of a modern woman's drive and attitude to work & life. It stands for all that she has accomplished & wants to accomplish in her life."

Elaborating on the Collection, Saldanha added, "The Collection is based on the proposition that Asmi diamond jewellery is a reflection of the Inner Fire of a woman. Kajol is, therefore, the apt Asmi Woman."

Speaking on the occasion, Kajol said, "There is an achiever in every woman. It is her spirit, her inner fire that helps her overcome life's challenges and rise above it. Asmi recognizes this.

"It's great to know that I have been instrumental in encouraging women to pursue the calling of their heart. I have always believed that you ca be all that you want to be and set your own limits," she added.

"I thank Asmi and all the women who participated in the survey for choosing me as the Asmi Woman of the Year. I am deeply touched," concluded Kajol.

Fire is the metaphor, which stands for the Asmi Woman. She is driven by internal benchmarks and not by external expectations. The sparkle of the larger diamond in each piece signifies the inner fire and spirit of a woman - progressive, versatile and unique. The Asmi range of jewellery is trendy and contemporary and is a fusion of eastern and western design elements.

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