04 Feb 2023
DiamondWorld Directory
Home |
Syamala & Narasimha celebrate the birth of their child with a New Mom Gift
Launched last year, the ‘Real is Rare, Real is a Diamond’ campaign focuses on often unacknowledged moments in a couple’s journey that defines their relationship and is unique to them.
By: Diamond World News Service
Oct 25 2019 11:24AM
Reference: 22555  


Continuing with their efforts to promote natural diamonds, the Diamond Producers Association (DPA) has gone regional in their latest communication for their ‘New Mom Gift’ initiative, under the all-encompassing umbrella of, ‘Real is Rare Real is a Diamond’. Launched last year, the ‘Real is Rare, Real is a Diamond’ campaign focuses on often unacknowledged moments in a couple’s journey that defines their relationship and is unique to them.

The birth of a child is perhaps the most authentic, precious and rare moment for any couple, as it is the day their bond strengthens further with parenthood. Only a gift that is as real, rare unique and precious as a natural diamond can commemorate the journey of this couple as they become a family, thus “Celebrating the miracle of life, with a miracle of nature”. DPA’s initiative, ‘Real Is Rare Real Is A Diamond’ has taken this thought to the next level with a collaboration with leading celebrity couple Syamala and Narasimha as they celebrate their new baby with a real and unique New Mom Gift. Syamala, winning the hearts of Telugu audience through her commendable anchoring in TV shows married the love of her life, Narasimha in 2007. The birth of their baby boy Ishaan, in 2017, was a milestone moment in their relationship and they chose to celebrate this with the billion-year old miracle of nature – diamonds.

Richa Singh, Managing Director, Diamond Producers Association – India said, “Real is Rare Real is a Diamond’ has moved a step forward with the ‘New Mom Gift’ campaign. It is overwhelming to see the recognition that this campaign has received from consumers and the industry alike. Syamala and Narasimha are a testimony to the fact that DPA has always believed in celebrating the integral role that diamonds play in a couple’s journey. We are also grateful to our trade and retail partners for showing incredible support and always joining hands with us in all our initiatives.”

Syamala and Narasimha have shot a unique video inspired by their own real-life experience, where they talk about this most joyful moment of their lives. The birth of their baby boy has moved their relationship to a new phase, giving them many new beautiful, enriching and memorable experiences. The couple celebrated this momentous occasion with a diamond as a #NewMomGift for Syamala, to have a permanent reminder which is as precious, strong and eternal as their parenting journey.

Sharing their thoughts on the occasion they said, “The birth of our baby has changed our lives in many ways, but it has also brought us closer together. These last few months have been tough but we couldn’t have done it without each other. So when we were asked to star in this commercial, it really didn’t feel like work. As actors we like drawing inspiration from our lives and the moments in this commercial are so real that it could just be a day at home. We are delighted to be a part of this campaign for “Real Is Rare Real Is A Diamond” as we get to share our happiness of becoming parents with the entire world.

The film, in association with Star Maa, can soon be seen on your TV screens. The beautiful masterpiece that Syamala is flaunting in the video is one of Kirtilals’ jewellery collection.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 32444
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 10150
GJEPC Chairman Interview
Views: 28525
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 40035
Promo for IJ Awards 2012 at NDTV Profit
Views: 57669
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 69200
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 22194
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 51378
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 53769
DW News App
Member of:
Supporter of: