18 Aug 2022
DiamondWorld Directory
Home |
DTC Roadshow for Non-Sightholders
Belgian diamond centre of Antwerp on Sept. 8 launch its first ever global roadshow...
By: Administrato
Dec 11 2005 12:00AM
Reference: 2040  


The Diamond Trading Company (DTC) chose the Belgian diamond centre of Antwerp on September 8 to launch its first ever global roadshow intended exclusively for non-Sightholders. The event was organized in conjunction with the World Federation of Diamond Bourses (WFDB).

The DTC roadshow will travel to other diamond centres over the coming months, including Tel Aviv on September 28, Mumbai on October 7 and Johannesburg on October 25. The objective behind the roadshow, said the press release, was to meet demand from non-Sightholders for more information on the DTC's 'Supplier of Choice' strategy, and to outline current DTC marketing and consumer confidence programs. The roadshow also provided an opportunity for non-Sightholders to ask questions directly of the relevant DTC experts. Varda Shine, Sales Director at the DTC and the next incoming Managing Director, said: "We have seen strong growth in the diamond jewellery market since we embarked on our strategy to grow consumer demand in conjunction with our Sightholders. However, we have always accepted that for diamond jewellery to compete successfully against other luxury goods over the long term, it must involve the entire industry. This is not something the DTC could achieve alone."

"We are embarking on this engagement program in response to these requests from interested industry players to find out more about what we are doing in their markets and to ensure that non-Sightholder diamond businesses gain the understanding that they want about the objectives of the DTC's growth strategy. Given its importance as a global diamond centre, Antwerp was selected as the venue for this inaugural event," Shine added. Three presentations were made at the Antwerp event for non-Sightholders. They included:

Fourth Quarter marketing programs, by Janet Sussens, the DTC's regional marketing coordinator;

Consumer Confidence, by Andre Marais, senior project executive;

Supplier of Choice, by Louise Prior, senior corporate communications executive. (AFNS)

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 31260
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 8561
GJEPC Chairman Interview
Views: 27446
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 38241
Promo for IJ Awards 2012 at NDTV Profit
Views: 56018
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 67577
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 21315
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 49942
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 51738
Member of:
Supporter of: