13 Nov 2019
DiamondWorld Directory
Home |
News
Home
Diamond Empowerment Fund Launches New ‘Do Good’ Story
Botswana’s Okavango Diamond Company Latest Company to Be Highlighted to Millennial Consumers
By: Diamond World News Service
|
Apr 9 2018 10:44AM
|
Reference: 16237  

DecreaseIncrease

The Diamond Empowerment Fund, through its Diamonds Do Good nomenclature, launched a profile of Okavango Diamond Company’s Youth Entrepreneurship Programme (ODC-YEP) on DiamondsDoGood.com.

The Programme is designed to expose youth in Botswana to the diamond value chain and provide formal entrepreneurship training to assist them in exploring and developing their entrepreneurial ambitions.

“Entrepreneurship has been identified as part of a number of solutions to address unemployment in Botswana,” says ODC’s Managing Director Marcus TerHaar, and a board member of the Diamond Empowerment Fund,  “It is important for us as stakeholders in the Industry to do all in our power to ensure the success of the country in which we do business and the people that live there.”  

The story will be targeted to millennials through the social media based Diamonds Do Good Initiative.

Research shows 75 per cent of consumers say they are more likely to purchase a diamond after reading positive stories about how the industry gives back. “Putting forward a positive narrative surrounding diamonds is essential,” says D.E.F president and GIA senior vice president Anna Martin. “Sharing these stories with our customers is not only good for business; it is a responsibility for the entire industry.”

More examples of how the industry gives back will be highlighted at this year’s Diamonds Do Good Gala in Las Vegas on May 31stwith honorees Bruce Cleaver, CEO De Beers, and Canada’s Government of the Northwest Territories (GNWT). Cleaver is being recognized for De Beers work in accelerating  women’s professional advancement and GNWT is being recognized for their responsible diamond mining practices which ensures a sustainable future for the indigenous tribes and wildlife that surround the mining operations.

For more information and to purchase tickets/sponsorships for the Diamonds Do Good Awards gala, please visit diamondsdogoodawards.org

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
HouseAd_Trade Fair
Recent Issue
2019
AVAILABLE NOW...!
News in Pictures
Videos
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
Spotted: Who Wore What (August 2018)
Pictures: 4
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 21395
GJEPC Chairman Interview
Views: 19321
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 26379
Promo for IJ Awards 2012 at NDTV Profit
Views: 39563
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 43142
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 16530
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 41137
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 38831
Advertisement
Finestar Diamonds
Advertisement
Mohra India
Member of:
Supporter of: