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PC Jeweller launches their exquisite collection - GRECIA and HOLY SPIN
The three collections under GRECIA, Regalia, Regal Affairs & Insignia attribute to the effervescent charm of women and their exuding splendour.
By: Diamond World News Service
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Oct 17 2017 1:18PM
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Reference: 15726  

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With the onset of the festive season, PC Jeweller, one of the India's leading jewellery brand, has launched their two new collections - GRECIA to honour the women in one's life and HOLY SPIN inspired by Tibetian praying wheels.

GRECIA collection is designed to represent a powerful women figure; be it a homemaker, an entrepreneur or a woman who is breaking the stereotype. The three collections under GRECIA, Regalia, Regal Affairs & Insignia attribute to the effervescent charm of women and their exuding splendour. Understanding the changing needs of a woman, each jewellery designed tells a story.

Regalia: Creating messages of magnificence. A perfect endowment of beauty of women who go beyond convention to put up a statement that is daring and elegant. Her charisma magnifies with her adornments of panache and grandeur

Regal Affairs: An aura of tranquility and elegance. Delicate and enchanting designs that captivates heart with femininity and flair to complement her radiance. The timeless pieces that are an epitome of grace, refinement, and brilliance

Insignia: A step beyond the ordinary. A collection made for the fashion-forward woman whose confidence is her best accessory. Here minimalism flirts with flamboyance of scintillating diamonds. Utterly confident and sure-footed, she rules the day and steals the night.

And HOLY SPIN collection is inspired by Tibetian praying wheels. It is designed in such a way that it creates a link between tradition and generation.

Commenting on the launch Mrs. Sheiba Anand President - Retail Operations PC Jeweller said , "We have come up with more than 250 new designs under the collection named GRECIA, a collection for women who goes beyond convention to put up a statement that is graceful and elegant. Our second collection HOLY SPIN is inspired by Tibetian praying wheels. Designs are contemporized in such a way that it retains its tradition and the latest trends. Both the collections will be available in all 84 showrooms of PC Jeweller's across the country."

"Festive season accounts for an increase in the purchase of jewellery and we are confident of tapping this season by offering traditional yet trendy designs for fashion-forward women. Earlier the purchase of gold was more for investment purpose but now the scenario have changed. It's more for aesthetic or adornment than for investment. So we are prepared for this festive season with new offerings and collections," added Mrs. Shieba

Mrs. Sheiba further added, "There was time when jewellery was limited for specific occasions, for festivals and for weddings. But with time the whole trend of jewellery has changed. Now for each occasion- no matter how small- we have a particular jewellery design from light to heavy; from ancient to contemporary. Now we design jewellery keeping in mind the latest trend and requirement. Before curating the jewellery, we create the concept, idea or the theme, and then the design. So that every piece we create tells a story."

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