13 Aug 2020
DiamondWorld Directory
Home |
IIDGR expands In China with extension of Soo Kee Group Grading partnership
IIDGR will provide bespoke grading reports for Love & Co.’s ‘Lovemarque’ exclusive bridal jewellery collection
By: Diamond World News Service
Sep 14 2017 4:35PM
Reference: 15602  


The International Institute of Diamond Grading & Research (IIDGR), part of De Beers Group, has announced it is expanding its existing grading partnership with Soo Kee Group into China, following the launch of Soo Kee’s bridal specialist brand, Love & Co., in the country.

IIDGR will provide bespoke grading reports for Love & Co.’s Lovemarque diamond collection, with each Lovemarque diamond to be backed by a grading report with more than 120 years of De Beers Group’s diamond experience.

The expanded partnership was announced at a gala event in Shenzen attended by more than 1,000 industry guests. Soo Kee is targeting strong growth for Love & Co. in China due to healthy demand from the domestic bridal market, with plans to establish 550 points-of-sale, including franchised outlets.

The expansion of the partnership follows a positive consumer response to the original launch of IIDGR’s partnership with Soo Kee Group in Singapore, announced in February.

Jonathan Kendall, President, IIDGR, said: “We are delighted to be expanding our partnership with Soo Kee Group, our first retail grading report partner in Asia, to provide our leading diamond grading service to their customers in the strong Chinese bridal market. An IIDGR grading report provides customers with a highly accurate and reliable assessment of diamond quality, as well as a seal of approval that their purchase is natural and free of treatments. We congratulate Soo Kee on the successful launch of its Love & Co. specialist bridal brand in China and look forward to seeking other opportunities to work together as the brand continues to grow.”

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
HouseAd_Trade Fair
Search News by City
Kosher 23460
Kosher 23460
Recent Issue
Kosher 23460
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 26922
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 1152
GJEPC Chairman Interview
Views: 24049
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 31224
Promo for IJ Awards 2012 at NDTV Profit
Views: 45490
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 57753
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18418
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 44177
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 42330
Kosher 250300
Member of:
Supporter of: