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Chow Tai Fook launches new diamond brand with pioneering 4Ts concept
Each CHOW TAI FOOK T MARK diamond is inscribed with a T Mark
By: Diamond World News Service
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Aug 18 2017 7:11AM
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Reference: 15494  

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Image Courtesy: Chow Tai Fook
Image Courtesy: Chow Tai Fook
Chow Tai Fook has launched a new diamond brand. The initiative of this new diamond brand CHOW TAI FOOK T MARK revolutionises the century-old diamond authentication with the pioneering 4Ts concept (Traceable, Transparent, Truthful and Thoughtful). The jewellery retail entity noted that ‘each CHOW TAI FOOK T MARK diamond is inscribed with a "T MARK" marking by our patented technology. The marking, essentially a set of unique serial numbers, traces the journey of each stone from sourcing to production, and representing a trustworthy promise of sincerity, faith and belief.’

The retailer made a debut showcase of the new brand at a at the "CHOW TAI FOOK T MARK • To Tell The Truth Journey" press conference in Hong Kong last week. The CHOW TAI FOOK T MARK "Touch" Collection valued over HK$4 million was showcased. The retailer also held a namesake exhibition allowing visitors to experience the amazing journey of T MARK diamonds through innovative technologies.

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