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DPA announces appointment of Jean-Marc Lieberherr as Chairman
It also announced Stephen Lussier as Vice-chair and Sally Morrison as Managing Director of Marketing
By: Diamond World News Service
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Oct 19 2015 4:04PM
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Reference: 12090  

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Jean-Marc Lieberherr, Stephen Lussier
Jean-Marc Lieberherr, Stephen Lussier

Jean-Marc, who has been made the chairman of the board by Diamond Producers Association, is currently the Managing Director of Rio Tinto’s diamond business, while Stephen is Chief Executive Officer of the De Beers Group’s Forevermark brand. 

On the other hand, Sally will join the DPA from the World Gold Council where she most recently served as Managing Director of Jewellery and Marketing. She will be based in New York and will be responsible for all of the DPA’s marketing activities, including the appointment of an agency partner. 

 As Jean-Marc elaborates, “Sally brings to the DPA impressive and in-depth experience of diamond marketing. Her knowledge of the sector and the wider luxury market will be invaluable as we look to enhance consumers’ desire for, and confidence in, diamonds.” 

An ecstatic Sally said: “I’m delighted to join the Diamond Producers Association at its formation. The sector faces a number of challenges, but there are also a number of real opportunities. Most immediately we need to inspire and excite the millennial consumer with the deep and meaningful sentiment that diamonds uniquely offer. The DPA will play a key role in unlocking the consumer insights that will inform how we best engage them with diamonds”.

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