07 Aug 2022
DiamondWorld Directory
Home |
De Beers’ Philippe Mellier launches SRK’s new website
Also became the first user of SRK eTouch
By: Diamond World News Service
Apr 14 2015 5:59PM
Reference: 11368  

In an enthusiastic and interactive atmosphere, SRK launched its new website, eTouch. The online presence was launched by Mr. Philippe Mellier, chief executive of De Beers, who also logged-in with his own username and password and became the first user of SRK e-Touch.

The launch of the website was held at SRK’s Manufacturing hub in Surat, on Match 31, 2015. “SRK –eTouch” is unique in that it’s a one page game, where clients can do multiple functions on a single page, which will guide them to make rational decisions while purchasing. Some of the key elements of SRK e Touch like SRK Inbox, SRK Updates, Multiple Stone Details available for access at time, Easy Comparison along with SRK’s guiding panel on screen will provide clients material facts about their purchase.

“SRK- eTouch” went live for all existing customers of SRK on 2nd April 2015, coinciding with SRK’s 51st anniversary.

Philippe Mellier, Chief Executive, De Beers Group, who was also in Surat for the inauguration of the IIDGR Lab, said: "We see targeted investment and the improved use of technology as vital to the industry’s future success and it is wonderful to see such innovation in the marketing of diamonds here in Surat alongside state of the art manufacturing."

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 31215
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 8514
GJEPC Chairman Interview
Views: 27410
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 38167
Promo for IJ Awards 2012 at NDTV Profit
Views: 55947
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 67497
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 21276
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 49881
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 51586
Finestar Diamonds
DW News App
Member of:
Supporter of: