

India’s connection with diamonds stretches
back several millennia. But some of the
most dramatic changes in the Indian
diamond industry took place over
the last four decades or so. A large,
amorphous industry with no icons and no
image for anyone to picture, hauled itself out of
obscurity and from a fragmented collection of
cottage industry workers into the world’s largest
diamond workforce that processes 11 out of 12 of
the world’s diamonds. Not only that, the Indian
diamond industry now makes and retails
diamond jewellery to consumers all over the
world. Documenting that transformation,
driven by the industry’s ability to collectively
organise itself reveals how the industry’s
evolution has come full circle to be one of the
world’s few conglomerates that can actually
generate trends and drive sales. Turning 40 itself,
Diamond World looks back on the four decades
of change in the diamond industry it was
privileged to chronicle. Vinod Kuriyan Reports.
The evolution of the
Indian diamond
industry over the
past four decades
truly mirrors the
transformation of a caterpillar
into a butterfly. Back in 1973, the
Indian diamond industry was an
unglamorous caterpillar munching
on a huge volume of mainly small
diamonds of such poor quality that
were at best described as being
only “near gems”. But the Indian
diamond processing caterpillar’s
remarkable digestion was able to
turn these otherwise unwanted
stones into a gigantic pile of nice,
affordable gem diamonds that
almost anyone could afford.
The Indian process caterpillar’s
steady processing of these diamonds
over the years transformed the
world’s diamond consumption
patterns. But the process also
had a transforming effect on the
Indian industry itself. Slowly,
with increasing confidence and a
growing expertise, the caterpillar’s
appetite turned towards bigger
and better diamonds. It munched
itself up the tree to qualities that
previously only the Israeli industry
could process. Then, it went further
up, taking into its processing maw
what the Belgian industry and
finally what any cutting centre
in the world including New York
processed.
The caterpillar then moved
downstream into jewellery
production and finally, a short while
ago, began the process of building
a global brand for the “Made In
India” label. The Indian industry
is no longer an unglamorous
caterpillar, it is a butterfly that is
now fluttering on the world stage,
now being recognised for itself.
With an export figure of $1.74
billion (around 15 percent of
all the country’s merchandised
exports) in fiscal 2012-13, the
Indian diamond industry has
spearheaded the growth of the
entire gems and jewellery sector.
It has come an astonishingly long
way from the $17 million in 1966.
That was the year that a sprawling,
amorphous, cottage-style gem and
jewellery processing industry had
just got itself collectively organised
through the formation of the Gem
& Jewellery Export Promotion
Council (GJEPC).
That collective organisation is
a landmark in the growth of the
Indian diamond industry. From the
formation of the GJEPC onwards,
diamond cutting in India began
to inexorably move towards a
more clearly defined structure and
better business practices. Today’s
large, highly automated factories
are an outcome of the change in
thought process that began with
the formation of the GJEPC — not
only a collective industry voice but a systematic partnership between
the industry and the government.
The Indian diamond industry’s
full history is well known,
stretching all the way back to the
famed Golconda mines and the
first understanding of how to cut
a diamond. But the growth and
continuing evolution of the current
behemoth that leads the country
in its overseas trade, is a result of
organisation rather than just the
result of an historic start. In that
sense, the story of the modern
Indian diamond industry goes
back more than a century ago to
a fateful meeting in 1909 of the
elders of the Jain community in the
village of Palanpur in Gujarat. The
elders decided that the best way for
the community to haul itself out of
poverty and climb to a more secure
future was for its young men to
plunge into the process pipeline
of the diamond industry — at that
time almost exclusively servicing
India’s many royal houses as well
as its British colonial masters.
The community elders were not
exactly stepping into an unknown
void. Two entrepreneurs from
Palanpur, Amulakh Khubchand Parikh and Surajmal Lallubhai
Mehta, had already blazed the way
in the diamond industry, starting
out in the closing years of the 19th
century and having established
successful operations based in
Mumbai at the time of the Palanpur
community meeting. Also, dealing
was seen by the community as
an honourable profession. Thus
at the impetus of the community
elders, more Palanpuri youngsters
made the journey to Mumbai, each
reaching out and helping a group
of young, impoverished men from
their community, giving them a
place to live while they learned to
either cut and polish, sort or sell
diamonds. The community and
family ties that those pioneers had
in great measure helped craft the
global success story of the Indian
diamond industry.
Those ties played an important
role in keeping the Indian diamond
industry alive in the years after
India achieved independence.
The country’s left-leaning socialist
government under Jawaharlal
Nehru, banned all imports of
diamonds — rough or polished
— as well as banning the import
of processing equipment. While the Indian diamond workforce
dwindled to just a handful who
survived by re-cutting old diamonds
from the maharajahs’ collections,
Indian diamond dealers did well in
centres such as Antwerp.
By 1955, when the Indian rupee
had stabilised enough to warrant
the easing of some restrictions,
collective representation by the
diamond industry helped negotiate
a fixed import licence system. The
Indian industry could import a fixed
amount of diamonds every year.
Naturally, as business grew, this
system got in the way. “Creative”
ways were found around this
hurdle, and the Indian diamond
industry increased the pace of its
growth.
The First Indian Sight
By the 1960s the collectively
organised industry’s abilities
played a key role in helping De
Beers, who at that time had a
lock hold on the world’s rough
diamond supply, in making up its
mind to appoint its first Indian
Sightholder in 1962. The Indian
Diamond Export Corporation,
which is recorded as the first
Indian Sightholder, was in fact a
consortium of a trio of dealers —
Mohanlal Raichand, H.B. Shah
and Hashamali Jhaveri. They
were the thin edge of an Indian
entrepreneurial wedge that would
open up the global diamond
industry.
Others from the community
followed. Kirtilal Manilal Mehta, who as a boy of 12 began dealing
in rubies in what was then Burma,
moved later to Mumbai and into
the diamond industry, building
up what would become Gembel, a
global diamond powerhouse.
First | Previous | 1 | 2 | 3 | 4 | 5 | Next | Last | All