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Buoyant Brilliance - KARP Group
KARP Group has fashionedgroundwork of revolutionary world-class manufacturing excellence and resourceful industry-leading innovation. Complimented by polished grading standards, dynamic sales, proficient distribution and ingenious marketing, KARP Group, continues to cultivate market share and inaugurate standards for the industry. Priyanka Desai talks to Anil Virani, Director, KARP Group to unearth the company’s philosophies, strategies, inspirations and goals.
By: Diamond World News Service
Oct 22 2013 1:24PM
Reference: 8415  

KARP's concept is to push inexorably for excellence, to progress innovative and productive concepts, research oriented development planning, to continuously grow through outstanding products, and compelling global strategic alliances. Thus, making it one of the most renowned diamond companies of the country. KARP is recognised by the Government of India as a Star Trading House. Being one of the most well respected diamond companies in India and in the world, the group has received the most impressive awards by the Gems &Jewellery Export Promotion Council and the Government of India for its export accomplishments and committed services to its customer for several years.

KARP is advantaged to be a DTC Sightholder since 1993. While such privilege ensures access to reliable and consistent supplies of rough diamonds across a wide range of sizes, it also reflects the kind of responsibilities that KARP accepts. These represent KARP's commitment to its suppliers, channel partners, eventual consumers and its own social conscience.The group employs over 8,000 personnel at its state-of-the-art diamond cutting and polishing factories. The factories are well equipped with cutting edge diamond processing technology such as VibFree console; Hi-Gain, 5-axes laser technology, Auto-Pol console and Russian Pacor technology for the production of both fancy and brilliant cut diamonds as well as personalised cuts.

From more than 47 years of diamond cutting and distribution experience KARP has developed in-house ERP & CRM software to manage the complexities of the diamond trade. From the point of allocation, through every stage, until the final sale, each step is well managed and controlled by a loyal and responsible management team.

Anil Virani, Director, Karp Impex shares with us the glittering history for this exemplary brand. He enthuses, “KARP laid its first foundation stone in the 1980’s. It’s a brainchild of four Virani brothers; Kishor, Anil, Ramesh and Pankaj. Establishment of KARP Group is dedicated to our father’s passion for diamond cutting and polishing. The value system, which the third generation of our family imbibes today, is purely based on their grandfather’s principles and way of life. As a group, our emphasis has always been on excellence, assurance and reliability. Our father’s vision is to be the most dynamic diamantaire, setting highest standards in products, services, reliability and creating sustainable solutions essential for the entire industry has been the major driving force that has led to all the success today.”

It is no easy feat to build and maintain such huge empire but with family support and accurate division of work, the brand is growing from strength to strength. While speaking about the work division, Anil Virani shares, “It is a family-owned business and so, all of us play equally important roles at KARP. Sourcing & purchase of rough diamonds is mutually carried out while other sectors of business have been delegated as per individual expertise. Kishor Virani, the Chairman of KARP Group along with his son, Keval takes care of the manufacturing operations – mainly diamond cutting and polishing units in Surat and Jasdan. My son, Nirav and I look after the financial sector, import & export operations and sales of polished diamonds in India. My youngest brother, Ramesh Virani and his son, Smit look after the marketing and sales of polished diamond, diamond jewellery manufacturing and jewellery sales operations in South East Asia. Pankaj Virani and his son Hardik, who reside in Belgium, manage our sales operations in the European continent. The other third generation members of the Virani family are under training and will be joining us soon.”

India is the cradle of the world’s diamond industry and one can find large number of diamond groups here but there are very few that have distinguished themselves from the others not just by immense growth but also morals and ethics. Throwing light on the company’a mantra, Anil Virani says, “Our father has been our greatest inspiration and his morals and values are the cornerstone of KARP’s success. We have a clear distinction between principled actions and prudential ones. As a responsible group, we believe in minimising risks and maximising profits by adhering to professional codes of conduct, following established protocols and decorum required of every businessman, and built a trust worthy reputation.”

When quizzed if that is the main reason behind their success and consistent top position, he concurs and adds, “Our manufacturing units are designed and equipped to be ahead of time with most advanced technologies mostly developed in-house. Our experts have devised a stringent quality control system to ensure our products surpass the global quality standards at every stage of production. KARP’s savoir-faire and infrastructure together have developed a knowledge driven culture that reduces time enhances quality and adds value for customers. We have been continually fine tuning our efficiencies with the help of our in-house R&D sphere which undertakes activities that ensure we stay true to our vision. Directed towards enhancement and innovation, this unit focuses on developing systems and equipment that aid in achieving lean manufacturing and process engineering. In conjunction with the R&D sphere, one of KARP’s vital offshoots - Studio 361 degree is engaged in conceiving, design and developing diamond cuts, settings and jewellery. Studio 361 degree undertakes research, analysis and trend forecasting to proactively work with our clients. This off-shoot designs and develops niche innovative products.”

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