In recent years a new niche market has opened up in Israel – trading in natural coloured diamonds. A readily available supply coupled with high demand in the consumer market has prompted more and more Israeli companies to trade in the coveted pink and yellow diamonds. We approached these companies to discover how the year 2010 had passed for them. From our conversation, it turns out that these companies haven't been left out of the general positive trend seen in the diamond sector in 2010, and that coloured diamonds continue to appeal to consumers.
Leibish and Co. trade in natural coloured diamonds in a variety of hues and sizes. The company specialises in pink diamonds from the Argyle mine in Western Australia and in yellow diamonds of all sizes up to 20 carats. The company also manufactures unique jewellery in designs that incorporate diamonds from its own stocks.
CEO Yossi Polnauer says: "While the wholesale market was pretty stable in 2010, without any special incidents, we saw a very impressive growth in sales in the private market via our website. We checked and found that the number of visitors to our site grew 61 per cent in 2010 compared to the number of visitors in 2009. We believe that there are a number of reasons for this increase: a massive presence on social networks like Facebook; presence in professional forums and blogs in the diamond and jewellery sectors and our entry into the jewellery market.”
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