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Forevermark to take its next step in India – a launch in the two premier metros.
By: Diamond World News Service
May 4 2011 12:25PM
Reference: 5967  

Forevermark which officially launched in India late January 2011 through its Bengaluru foray, in its second phase was launched first in Mumbai and then Delhi. Nilan Singh reports on the launch; and discusses various facets of the brand and the programme in a conversation with CEO Stephen Lussier.

With the successful launch of the Forevermark in Bengaluru in January this year, could Mumbai and Delhi, India’s foremost markets, be far behind? Clearly not. By early March it was time for Forevermark to take its next step in India – a launch in the two premier metros.

In Mumbai, the hip and happening Tote restaurant at the Mahalaxmi racecourse had a corner dedicated to Forevermark. The festive looking area where camp was set-up, so to say, had a host of people including media, retailers and their families, other industry veterans, and celebrities streaming in and out – to meet the team, to get introduced to the programme, to gaze in awe and wonder at the Steinmetz Yin Yang twin diamonds and to be dazzled by the glittering Forevermark jewellery displayed in the showcases.

The programme was launched by Bollywood star Rani Mukherji, who said on the occasion: “For someone who loves diamonds, being present at the start of this journey by the foremost diamond experts here in India is truly an honour. Making this even more memorable and exciting was the thrill of holding in my hands a true miracle of nature - The Forevermark Steinmetz Yin Yang.” (These are said to be the world’s largest pair of identical 35 ct, D colour, Flawless round brilliant cut diamonds manufactured by the Steinmetz Group, and specially showcased to celebrate the occasion).

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