10 Jun 2023
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Jewellery That Empowers
Second generation fine jewellery designer and entrepreneur, Suzy Levian, empowers women to embrace the hidden beauty within themselves through her creations creations says Vijetha Rangabashyam
By: Diamond World News Service
May 4 2023 4:34PM
Reference: 26882  

The jewellery industry is known for its multigenerational ties, where traditions and legacies are passed down to children and grandchildren. For centuries, the trade was male-dominated, with this past century being one of glass ceilings being broken. Founding the first woman-owned jewellery business in the family, Suzy Levian is on a mission to empower and encourage women to love themselves. Suzy Levian is the youngest of the five children of A. LeVian, the founder of LeVian Corp. While working with her brothers at LeVian Corp., Suzy opened her own business, with the goal of empowering women through beautiful, affordable jewellery designs for all. Her signature collections are renowned for their breath-taking juxtaposition of gemstones and curves. Passionate and energizing, Suzy creates provocative, elegant accessories, catering to women who believe in themselves.Beginning with coloured pencil sketches, Suzy draws her own original concepts, with every design in the collection drawn by her. Renowned for her gem intensive compositions, her work is recognized for its boldness and spirited symbolism. Initially debuting with high end one-ofa- kind jewellery, Suzy has expanded her collections in price ranges affordable to all women. Her success pushes the boundaries beyond jewellery, and she has since launched collections of handbags, scarves, sunglasses, and home décor. Excerpts from a conversation with Suzy LeVian

Where does your passion for jewellery stem from?
I have always had such a strong passion for jewellery. As a young girl, I would admire the sparkling jewels my father worked with and always helped him with design ideas.

What do you love the most about creating jewellery?
My most favourite feeling about creating and designing jewellery is reliving special moments, memories andvisions of beauty, and being able to share them with others.

How much does your upbringing and culture influence your thought process and design sensibilities?
They definitely play a big role in my thought and design process. The colours of metals and the colours of the stones that I use are based on memories and connections that I have built growing up.

Where do you seek inspiration for your designs
When I need inspiration, I go outside. Fresh air and beautiful scenery usually inspire me. Most of my designs are inspired by nature and other natural elements.

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