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51 Years of Creating Brilliance-Rajesh R. Shah – Partner, Venus Jewel
Innovation, ethics and embracing technology have been the cornerstones of Venus Jewel’s success. Rajesh R. Shah – Partner, Venus Jewel, talks to Diamond World about the several milestones the company has achieved through the years, employee welfare, the future of the diamond industry and more
By: Diamond World News Service
Nov 28 2020 4:00PM
Reference: 25284  


Premium products are achieved due to stringent internal quality checks and intelligent systems devised meticulously. More than 50 years of delivering quality products has resulted in gaining customers’ trustToday, Venus Jewel is one of the biggest exporters of cut and polished diamonds, standing as an example to other companies in the industry – what is the secret behind your empire’s success?

The secret ingredient of our success has been our constant focus on product quality and customer trust. We follow responsive manufacturing which allows us to deliver exactly what our customers need. We constantly use technology as an enabler to devise seamless customer experience. Premium products are achieved due to stringent internal quality checks and intelligent systems devised meticulously. More than 50 years of delivering quality products has resulted in gaining customers’ trust.

Venus Jewel began its journey in 1969 – what according to you has been some of the milestones the company achieved along the way?

Venus Jewel has always been a pioneer in the diamond industry since its inception in 1969. We have been pioneers of many revolutionary changes of the industry:

  • In the 1970’s we began the performance linked remuneration to incentivize production of premium quality diamonds. We led the way in pay standards of the industry.
  • In the 80s we were the first ones to introduce computers to streamline diamond business operations. A major milestone in the 80s was that Venus was the first Indian company to begin manufacturing of diamonds above 2 carats. Until then, India was just considered as a country manufacturing small and low quality diamonds.Today our country is the global hub for diamond manufacturing and is well-known to adopt latest technology.
  • We launched our B2B website www.venusjewel.com in 1997, for selling diamonds online. This website eliminated the need to create sales offices around the world. During this period we also introduced the concept of “single piece per packet” and providing detailed diamond information online through in-house developed Venus Grading System® (VGS®), allowing customers to be confident in buying online from us.
  • In 2002, we shifted to a new centrally air-conditioned 8 storied building spread over 260,000 sq. ft. that sits upon a 6.5 acre plot in Surat. This was then the first-of-its-kind factory in the industry. This building provides an excellent work environment and a state-of-the-art facility for the employees to flourish and brings entire manufacturing operations under one roof. Over the years we have achieved the reputation of being one of the most trusted & preferred diamond supplier through our transparent business practices.
  • We continue aspiring to innovate and achieve more milestones through our foresight, bold conviction and in-depth R&D with the help of new technology, innovations and processes. Our legacy of 50 years continues to stand strong through these turbulent times as well.

For a legacy brand such as yours, what are the key pillars or principles the company follows till date?

The fundamental principles of ethics, transparency, and trust are the heart of the organization. These aspects give immense confidence to our customers in doing business with us. At every stage beginning from procurement of rough, manufacturing, sales, employee welfare we believe in being sustainable and just. Everyone associated with the company appreciates and know us for these principles which are the central ethos.

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