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What What Brides Want?- Bridal diamond jewellery trends
With the ongoing wedding season, we wanted to understand how diamond jewellery is fairing across India. With gold prices skyrocketing and a shift in consumer preference, diamonds are still very much in vogue, albeit in a lighter and a much stylised avatar
By: Diamond World News Service
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Mar 9 2020 3:09PM
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Reference: 24793  

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After gold prices shot up, people now prefer diamond jewellery and the sales have gone up, earrings, rings, small pendant sets depending upon the budget. For gifting, people prefer to spend approx 50k to a lakh Akshay Verma, Verma JewellersFrom recessions due to coronavirus to the latest union budget, a lot has happened in the first month of this brand new year. However, the wedding season is sure to give jewellers some respite, as diamonds are an integral part of weddings in India. Perhaps, the way in which brides were their diamonds has changed, but the fact of the matter is, they are very much still a bride’s best friend. We spoke to jewellers from North, South, East and West, and here’s what they had to say about what brides are looking at this wedding season.

NORTH

It all comes down to the illusion
Today, cost effectiveness of the products matters the most. People in the north are opting for pieces that look big but aren’t necessarily heavy. They want the appearance of a 10 ct set which is in reality is a 5 ct one. “These days, customers are mostly inclined towards light-weight sets such as removable pendants that can be converted into earrings for later use,” says Akshay Verma of Verma Jewellers, Solan, Himachal Pradesh. Tanmaniya Mangalsutras are trending big time and when it comes to engagement rings, men prefer platinum bands or white gold bands with 30-70 pointers and women prefer minimum 1 ct in fancy cuts. “After gold prices shot up, people now prefer diamond jewellery and the sales have gone up, earrings, rings, small pendant sets depending upon the budget. For gifting, people prefer to spend approx 50k to a lakh,” adds Verma.

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