06 Dec 2019
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Changing The Way Diamonds are Worn
Valerie Messika
By: Diamond World News Service
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Jul 1 2019 12:37PM
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Reference: 22336  

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Minimalist yet bold, edgy yet eye-catching, contemporary yet classy – these are all characteristics that define Messika. It’s founder Valerie Messika has democratised diamonds and also made them ‘cool’ for young women who prefer wearing jewellery that is not over-the-top but at the same time stylish. From Cardi B to Beyoncé and Lady Gaga, powerful women tend to go for Messika’s creations and Diamond World catches up with Valerie to understand the underlying feminist ethos that makes her brand the most-coveted

Edgy, contemporary and minimalistic are some of the adjectives that aptly describe Parisian jewellery brand Messika. Born into the trade, founder Valerie Messika knew that she was meant for the sparkling world of diamonds from a very young age. Her father, Andre Messika, a well known French diamond trader introduced her to this precious stone, giving her an invaluable predisposition to the art. With her keen eye for detail and modern design aesthetic, Valerie was able to build a coveted brand that rules the runways and the red carpets.

An inevitable foray into diamonds
Valerie’s childhood was rich with memories of her father’s passion for diamonds. She learned the ABC’s or more aptly 4C’s of the trade, thanks to her family’s vast knowledge about the industry. Armed with a degree in communication, she proceeded to join the marketing and communication division of Chanel Jewellery. However, she soon realized that her role as a marketing executive did not align with her career ambitions. She then spent five years under her father’s guidance where she learnt the tricks of the trade. “In the same way that we choose our future partner with the heart, we choose a diamond for the emotion that it creates in us” was her father’s timeless advice that has been her guiding light through this journey.

While working alongside her father, Valerie couldn’t help but feel like something was missing. She longed for a creative outlet where she could set her imagination free and give a tangible conclusion to the ideas running in her head. Turning to jewellery designing was the clear next step. “I started to create my own diamond jewellery pieces. At the beginning, it was just for myself. Some of my girlfriends liked my first creations a lot and insisted that I create more jewellery for them as well. This is how the journey began,” says Valerie. With the gentle encouragement and support of her peers, she was ready to launch her own line: Messika.

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