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Where Design Rules
By: Diamond World News Service
Oct 27 2016 10:46AM
Reference: 13558  

Italy is renowned for its skilled craftsman, so it comes as no surprise that some of the world’s most beautiful and sought-after jewellery is created there. No country in the world, in fact, produces jewellery like Italy does. Whether hand-made or machine-made, jewellery makers produce an endless variety of pieces that combine superb artistry and craftsmanship. Italian designer jewellery offers outstanding craftsmanship and original design using the finest gemstones and precious metals. The Italian jewellery industry is composed of approximately 9,000 companies employing 32.000 people, mainly concentrated in four major geographical areas - Vicenza, Valenza, Arezzo, Campania Region - with a total turnover of more than €6 billion. Most of these are highly specialized small and medium sized companies, enjoying much diversified product base and very high goods to export all over the world.

Italy today is still one of the top players in the world of fashion and design and very much for jewellery production too.

    Current situation:
According to a report by Euromonitor, low consumer confidence continued to impact jewellery sales in 2016 and led to a cautious approach to nonessential spending. However, consumers still looked to treat themselves, which led to increasing demand for accessible luxury, as well as for economy references in costume jewellery. Accessible luxury refers to jewellery which crosses the border between costume and real jewellery, and mixes precious with non-precious materials, emphasising the design and craft. The manufacturers of some real jewellery collections, such as Pomellato 67 and Damiani D-Icon collections, have invested in accessible jewellery, which is also helping to contribute to an increase in sales of this niche.

Competitive landscape
Pomellato continued to lead jewellery in Italy in 2015, holding a 6 per cent value share. The company operates in real jewellery, and was a pioneer in the concept of prêt-à-porter jewellery, becoming particularly well-known for its use of coloured stones. In Italy, Pomellato is present with its Pomellato and Dodo chains; the latter targeting a younger audience. In 2013 the company was acquired by French multinational holding group Kering, which offers a large range of luxury brands, including Gucci, Saint Laurent Paris and Sergei Rossi.

Trade Fairs
VicenzaOro is the most important jewellery trade fair in Italy. Vicenza is the second big area in Italy that is famous for jewellery production which comprises of smaller and larger companies, often factories, with a larger production than Valenza Po. There are not many high end jewellers here, even though there some very famous ones also. VicenzaOro is a showcase of chiefly Italian jewellery producers with around 1500 booths.

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