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Minimalist Luminescence
Valerie Messika of Messika Joaillerie
By: Diamond World News Service
Apr 25 2015 1:06PM
Reference: 11416  

When one hears diamond fine jewellery, an image of a special evening or an event instantly comes to mind. But, Valerie Messika is well on her way to change that conception and make diamond fine jewellery, an everyday affair. Priyanka Desai brings you her story.

There are little girls all over the world that play with dolls and play kitchen sets, but Valerie was always different. She grew up playing with brilliant diamonds that her father, a leading name in diamond trading trade, used to get home from work. He’d asked her to pick her favourites and inculcated a love and a passion for diamonds so strong that it made Valerie’s career as bright and brilliant as her ‘toys’.

Valerie says that she always respected diamonds but was never afraid to play with them and this fearlessness is what guided her into breaking the traditional moulds of jewellery making. Talking about her foray in the industry, she said, “I am born and raised in France. Since I was a little girl, my father used to bring back home some incredible diamonds and allowed me to play with them. I always say that he is a ‘wise young man’, with the energy of a teenager, and a soul of an old man. He explained and transmitted his passion to me, very naturally through the years.I started to work with diamonds when I was quite young. At the beginning, I created my jewellery pieces just for myself. Some of my friends liked my first few creations a lot and insisted that I create more jewellery. I started to design pieces for them as well. This is how everything began.”

We wanted to know why her brand name is Messika Joaillarie instead of Valerie Messika, like most high-end designers have it. To this she says, “The brand is about the family story and not just me and hence the name. My family is really important for me, both in my private and business life. I work closely with my husband, Jean-Baptiste, he is the General Manager and deals with sales, finance, and the everyday issues. In the meantime, I work on new designs along with my cousin and try to think ahead for the brand. My dad is also extremely important. We work closely, hand in hand, to find the perfect diamonds.”

When quizzed about her inspirations, she answers, “I get my inspiration from a lot of things, all the time. It is like am doing gymnastic with my eyes,” she says with a laugh. She further adds, “I am always looking for inspiration in my travels, through architecture, interior design (which I am crazy about), by walking on the streets and looking at people, their attitude and style. ‘Less is More’ is my credo and I imagine my collections around four core values: Lightness, Liberty, Purity, and Sensuality. I have been always lucky to work with diamonds with a free and audacious mind set. From the unconditional diamond purity, to the clean designs that enhances it, Messika is always in search for the essential.”

While speaking about the most difficult aspect of jewellery creation process, she opines, “The most difficult aspect of my jewellery creation process is to transcribe my ideas into a drawing. I always have a lot of ideas, but sometimes it’s quite difficult to get the result I have imagined. But at the end, and thankfully, we always manage to make it possible.” One such example is the new Madison Emerald cut cuff. “It took me one year to find the 120 diamonds to create this exceptional piece. The 116.7 carats of diamonds have been arranged in gradation to give lightness to the piece. The diamonds seem to be in suspension in the air,” she says excitedly.

Talking about difficulties in the earlier days, she says that it was much difficult earlier as people were apprehensive about experimenting with diamond jewellery. Most related diamond jewellery with engagement rings or special occasions. But, Valerie did not give up and churned out collection after collection that was ‘everyday’ fine jewellery. The trend slowly and steadily picked up, making Valerie Messika a household name in terms of minimalistic fine jewellery. She later started developing heavy jewellery once she launched her store.

When asked about unique jewellery making techniques, she explains, “I invented a new technology called ‘Skinny’, which is a concept made of nano resorts that makes the jewellery move like an elastic, completely flexible, that can fit every neck or wrist. My first creation with this concept is the river diamonds bracelet, a classic that I wanted to renew and update with a modern look. The Skinny bracelet never leaves my wrist; I can do everything with it like working, partying, and playing with my daughters. It took me two years to develop such a design.”

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