'SWARANJALI'

Adora stormed the Indian retail market with splendid in-vogue jewellery designs backed by a marketing and public relations customer approach that was non-conforming to the traditional approach in diamond jewellery marketing in India. From rings to pendants, tanmanias, bracelets, bangles, necklace sets, earrings, nose pins, women's pendants, men's rings, kurta buttons, cuff links, wristlets, suit pins, the Adora range is replete with perfections in diamonds set in 18 kt. gold jewellery. With a price range just upward of Rs. 2,500/-, Adora began to realize dreams that every girl world over would behold. What defines these affordable price points is the Adora family of in-house experts, consolidating an experience of cutting and polishing, design and manufacture, quality assessment and packaging - all reflected in one brand. Adora is now present in just over 18 months in over 150 outlets across 22 states in India. And if one must feast on these fine pieces of art, all one needs to do is walk into any high powered retail outlet across these cities. Adora drew limelight when it was registered by the Limca Book of Records for among other efforts, being the first jewellery brand to implement the E-Commerce backed 'shop in shop' business model in its glass kiosk.

Adora also offers its customers a unique Certificate of Authenticity, reposing the faith and trust evoked by patrons, also a promise of trendsetting seasonal innovations, to ensure that both diamond ownership and gifting become a suitable and valued purchase proposition. Adora is available to diamond lovers across India through mail order and on-line internet purchase. A unique zero per cent EMI facility with Citibank enables the first time diamond customer to take ownership of a fine piece of Adora Diamond Jewellery or make that immediate Adora diamond purchase for a special occasion. Adora has also entered into another very distinct innovative marketing platform where patrons encouraged to buy that fascinating Adora piece can also have it insured, where yet again Adora pays the first year premium on the insurance and the patron can continue to do so the following years. The highlight of the Adora Diamond Jewellery lies in its unique designs, crafted through intricate workmanship and painstakingly set to quality, perfection and an affordable price structure. As if to add shopping pleasure to an Adora purchase, the packaging has also been finely designed to support a premium look and feel experience and make Adora gifting a cherished proposition too. Adora is strongly supported by well trained sales personnel to ensure that customers are appropriately guided in their purchase decisions, ensuring that diamond jewellery purchase becomes a cherished delight.

Various Collections:

Adora has always thrilled diamond lovers through its seasonal collections. Among these are: The Love Collection, The Divine Collection, The Patriotic Collection, The Casual Collection, The Men's Collection, The Solitaire Collection, and now, The 4Teen Love Collection.