Sonani Jewels has launched a new men’s fine jewellery collection centred on lab-grown diamonds, expanding its portfolio into contemporary designs for male consumers. The collection forms part of the company’s wider focus on lab-grown diamond jewellery.

The range includes jewellery designed for men across categories such as rings, bracelets, chains and pendants. Sonani’s existing men’s lab-grown diamond offering includes designs aimed at everyday wear and contemporary styling.

The launch comes as lab-grown diamonds gain a larger presence in India’s jewellery market, particularly among consumers seeking contemporary designs and accessible price points. Recent industry activity has also seen brands expand lab-grown diamond offerings for men.

Sonani Jewels has been involved in lab-grown diamonds for more than five decades and operates from Surat. The company says it designs and manufactures its jewellery in-house and offers lab-grown diamonds in multiple colours, shapes and carat sizes.

Its broader lab-grown jewellery portfolio includes rings, earrings, bracelets, pendants and necklaces, with diamonds available in white, pink, yellow and blue. The company also offers customisation across diamond characteristics, jewellery settings and gold options.

The men’s launch adds another category to the expanding lab-grown diamond jewellery segment, as manufacturers and retailers increasingly develop products beyond traditional bridal and occasion-led categories.