Mumbai-based Eyora Jewels has launched as a natural diamond jewellery brand focused on solitaire jewellery for everyday wear. The brand is from the house of Ankit Gems, which has more than three decades of experience in natural diamonds and is a De Beers Sightholder.

Eyora’s initial collection includes rings, pendants, necklaces, earrings and bracelets featuring natural solitaire diamonds of up to 1 carat, set in 14kt and 18kt gold. The brand will also offer bespoke solitaire jewellery above 1 carat.

Each solitaire is IGI certified and carries an Eyora inscription on the diamond’s girdle. The brand said its diamonds are conflict-free and sourced according to internationally recognised responsible-sourcing standards.

Ankit Singh Kimtee, Founder and CEO, Eyora Jewels, said, “We wanted to create a natural diamond brand that feels personal, contemporary and approachable.”

The brand’s initial retail presence is planned across Mumbai, Delhi, Indore, Bengaluru and Hyderabad through retail partners. It plans to expand to more than 25 retail partner locations across 10 major Indian cities, with a longer-term target of 100 locations nationwide.

Eyora’s collection is priced between ₹50,000 and ₹2.5 lakh. The brand will also operate a digital platform for collection discovery and purchase.

Eyora Jewels is a member of the Gem & Jewellery Export Promotion Council and was founded by Ankit Shah, Ankit Singh Kimtee and Samyak Katariya.