London-based jewellery designer Jessica McCormack has unveiled a new collection titled ‘Orbit’, accompanied by a campaign featuring actress and style icon Zoë Kravitz. The launch highlights the brand’s continued focus on modern diamond jewellery designed for everyday wear.

Kravitz, who has frequently collaborated with the designer and serves as a prominent face associated with the brand, appears in the campaign showcasing pieces from the new line. The collaboration underscores McCormack’s strategy of pairing contemporary jewellery design with influential cultural figures to broaden global brand visibility.

The Orbit collection continues the brand’s signature aesthetic of blending historic jewellery craftsmanship with modern styling. McCormack is widely known for her reinterpretation of antique Georgian-inspired settings and her concept of “day diamonds” — pieces intended to be worn casually rather than reserved only for formal occasions.

The campaign with Kravitz positions the collection within the luxury fashion and lifestyle segment, aligning the brand with celebrity-driven storytelling and editorial coverage across fashion media.

Founded in London, the Jessica McCormack brand has built a reputation for diamond-focused jewellery that bridges traditional high jewellery techniques with contemporary design sensibilities. The Orbit collection forms part of the brand’s ongoing efforts to expand its international presence and strengthen its positioning within the global luxury jewellery market.