We have always envisioned The Diamond Dialogue as an open and honest conversation that leads to real action. Dubai has been the first market to embrace this initiative and to collaborate with us in moving the conversation forward. It’s inspiring to see industry leaders, retailers, and government stakeholders come together with a shared purpose to strengthen trust, educate consumers, and shape a stronger, more transparent future for natural diamonds.

Dubai continues to be a beacon for the global jewellery trade, a place where innovation, integrity, and tradition converge. We are the most established jewellery market in the region and are thrilled to have NDC lead this important conversation. The Diamond Dialogue is an important step toward strengthening our collective voice and ensuring we uphold the highest standards of transparency and consumer confidence in natural diamonds.

The session was an excellent platform to identify ways we can strengthen and elevate the diamond industry together. Consumer protection and natural diamonds go hand in hand — transparency is key to building trust and ensuring that consumers keep returning to our market. By working collaboratively, we can create clear guidelines and a streamlined framework that supports the growth of the industry.