Designed to target influential international buyers from MENA region, the IIJS Signature team successfully completed a focused D2D meeting with 58 leading retailers, including Lazurde, Malak, Salil Jewellery, Al Haramain, Al Afra Modern Jewellery, Saray Jewellery, Al Arbash, Al Kathan, Lamasat Jewellery, Al Ghanim Al Hasna Jewellery and many others.

The D2D campaign in the region is strengthening the position of IIJS Signature as the global gateway to gems and jewellery.

The D2D campaign moves to Riyadh and Jeddah in Saudi Arabia starting next week, making it the largest promotional exercise of its kind.