The Singapore International Jewellery Expo (SIJE), owned and managed by IEG Asia Pte. Ltd., has announced a refreshed brand identity ahead of its 2026 edition, scheduled to take place from 9–12 July 2026 at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore.
The rebrand includes a new logo, updated visual identity, revised brand colours and contemporary imagery. According to the organizers, the refreshed logo incorporates diamond iconography, while the new brand colour palette features deep purple. The new identity will be rolled out across the exhibition’s marketing channels, digital platforms and on-site exhibition environment.
The rebranding initiative is supported by a new brand manifesto centred on discovery, accessibility, connection and confidence. SIJE said the changes are intended to align the exhibition with evolving visitor expectations and support a more engaging event experience.
Dr Ilaria Cicero, CEO of IEG Asia, said: “Every meaningful discovery begins with a journey. At SIJE, that journey opens the door to the world’s finest jewellery and timepieces, brought together so visitors can explore, compare and choose with confidence - all in one comfortable and convenient destination, the Sands Expo & Convention Centre, located at Marina Bay Sands.”
The 2026 edition will also introduce changes to the exhibition programme and floor layout. Planned features include a curated showcase of international jewellery houses, independent watchmakers, technological innovations and equipment suppliers. Organizers also highlighted improved navigation zones, hospitality areas, new programme elements focused on craftsmanship, design and innovation, and enhanced digital tools intended to improve exhibitor-buyer matching.
An expanded visitor programme will additionally offer access to selected Singapore hotel, attraction and food-and-beverage promotions through the SIJE entry badge.
“This rebrand represents the next phase of our journey by creating a more contemporary, engaging and welcoming environment that reflects how today’s audiences explore and experience luxury,” added Dr Cicero.
SIJE has been operating for more than two decades and brings together jewellers, watchmakers, designers, collectors and industry professionals from across Asia and international markets. The 2026 edition will be held across Halls A to C at the Sands Expo & Convention Centre.