The Singapore International Jewellery Expo (SIJE), owned and managed by IEG Asia Pte. Ltd., has announced a new brand identity ahead of the exhibition’s 2026 edition.

The updated branding includes a redesigned logo, revised colour palette and new visual imagery, which will be implemented across the exhibition’s marketing, digital platforms and onsite visitor experience. The 2026 edition of SIJE will take place from 9 to 12 July at the Sands Expo and Convention Centre in Singapore.

According to the organizer, the refreshed identity reflects the show’s focus on discovery, accessibility, connection and confidence. The new logo incorporates diamond iconography and a modern font style, while the primary brand colour has shifted to deep purple.

SIJE stated that the updated identity will be integrated throughout exhibitor and visitor touchpoints, including physical exhibition spaces, navigation systems and digital communications.

Dr Ilaria Cicero, CEO of IEG Asia, said, “Every meaningful discovery begins with a journey. At SIJE, that journey opens the door to the world’s finest jewellery and timepieces, brought together so visitors can explore, compare and choose with confidence - all in one comfortable and convenient destination, the Sands Expo & Convention Centre, located at Marina Bay Sands.”

The organizer said the 2026 edition will also introduce changes to the exhibition layout and event programme aimed at improving visitor flow and exhibitor engagement.

Planned additions include curated showcases featuring international jewellery houses, independent watchmakers, technology providers and equipment suppliers. SIJE will also introduce new discovery zones, hospitality areas and digital tools intended to improve buyer-exhibitor matching.

The exhibition’s Visitor ‘Xperience’ programme will include hospitality and tourism offers linked to the SIJE entry badge, including hotel, attraction and food and beverage deals across Singapore.

“This rebrand represents the next phase of our journey by creating a more contemporary, engaging and welcoming environment that reflects how today’s audiences explore and experience luxury,” added Dr Cicero.