Suvankar Sen, MD & CEO, Senco Gold, says “Our diamond stud ratio for the previous financial year was around 11.8%, which grew up from around about 10.8-11%. So that is the growth and in the coming three-four years, our plan is to take it to upwards of 15% or so, so that is how we want to increase the stud ratio. And the margins that you make in the industry is from the making charges.”

We all know that the market size is Rs 7-8 lakh crore in terms of the value that is being transacted and that is quite a big size for many players to coexist together. And this whole endeavour of the Birla group to enter into the industry is just a signal that the industry is getting more and more organised. So, the story that we have been hearing over the last 5-10 years, the shift from the unorganised to organised, these are the actions and the events that we see in the industry which will help the industry become more formal, more professional, more organised. Everyone else will be able to learn from the best practices and the best initiatives that are taken.