Senco Gold and Diamonds, a significant presence in the jewellery sector, is strategically focusing on increasing the prominence of diamonds in its product portfolio. With a current market share of 12% in diamond jewellery, the company is poised to roll out innovative initiatives to enhance and solidify its standing in this specific segment.

Suvankar Sen, CEO of Senco Gold and Diamonds in a recent TV interview had said the share of diamond jewellery in overall sales has grown from last year to close to 12% now and the goal now is to take this to 15%.

Despite encountering diverse consumer reactions, Sen maintains a positive outlook, aiming for a growth of 20-25%. Emphasizing the rising consumer interest in diamond jewellery for special occasions, he anticipates a heightened growth trajectory in this segment. This not only brings joy to customers but also enhances the company's overall profitability. Headquartered in Kolkata, this jewellery retailer commands a market capitalization of ₹5,554.65 crore, with its shares making their debut on Dalal Street on July 14, 2023.