MARLI New York has expanded its retail footprint with the opening of a new flagship boutique on Madison Avenue in New York City. The 2,418-square-foot store opened in May 2026 and becomes the brand’s second location in Manhattan and the 16th location within its global retail network.

Located at 785 Madison Avenue between East 66th and East 67th Street, the flagship is positioned in one of New York’s luxury retail districts and forms part of the company’s broader growth strategy.

According to founder and creative director Maral Artinian, the opening represents a significant development for the brand.

“A presence on Madison Avenue, one of the world’s most iconic luxury destinations, marks a new chapter for MARLI. The flagship is more than a boutique; it’s an embodiment of the MARLI spirit, a space where design, emotion, and individuality come together to create meaningful experiences,” said Artinian.

The boutique showcases MARLI’s core jewellery collections, including Cleo, Avenues, Tip-Top and EMPIRE, alongside the brand’s recently launched timepieces. The design concept was developed in collaboration with architecture firm Aranda\Lasch, which has previously worked on MARLI boutiques in Geneva, Dubai, Riyadh, London and Hudson Yards in New York.

The new location also introduces an updated version of the brand’s M Lounge concept and includes the MARLI Club, a private client space located on the second floor. The club features a custom-designed table created by Artinian in collaboration with New York-based designer Djivan Schapira. The Madison Avenue opening comes as MARLI marks ten years in business and prepares for several planned launches in 2026.

“We can’t wait to welcome everyone to the MARLI universe on Madison Avenue, in the city that inspired it all. We are deeply grateful to the team who brought this vision to life,” Artinian said.

The flagship boutique is open Monday to Saturday from 10:00 a.m. to 6:00 p.m. and Sunday from 12:00 p.m. to 5:00 p.m.