Divine Solitaires has strengthened its presence in the UAE through retail partnerships with Siroya and Maha Al Sibai, establishing dedicated Shop-in-Shop counters to offer its natural diamond solitaire collections in the market.
The expansion is aimed at addressing increasing consumer demand for transparency, quality assurance and product traceability in high-value diamond purchases. The brand said every solitaire is evaluated using its proprietary 123 quality parameters and is accompanied by a QR code providing access to certification details, quality specifications and market value information.
According to the company, the move comes as the UAE luxury jewellery market, valued at approximately $ 1.24 billion in 2025, is projected to reach $ 2.24 billion by 2030. The natural diamond jewellery segment, estimated at $ 1.3 billion, is also expected to continue growing.
As part of the expansion initiative, Jignesh Mehta, Managing Director and Founder of Divine Solitaires, and Hari Garg, National Business Head, met with Chandu Siroya and Rohan Siroya of Siroya Jewellers, along with Maha Al Sibai, to discuss the partnerships and future opportunities in the region.
Commenting on the expansion, Jignesh Mehta, MD & Founder, Divine Solitaires, said, “The UAE has always been a strategically important market for us because of its position as a global jewellery hub and the sophistication of its consumers. As buyers become increasingly informed, they are seeking greater transparency, stronger quality assurance and more confidence in their purchasing decisions. We recognised an opportunity to introduce a differentiated proposition that addresses these evolving expectations. Through our proprietary 123 quality parameters, Hearts & Arrows precision standards, transparent pricing framework and product traceability, we aim to give customers complete confidence in one of life's most meaningful purchases.”
Chandu Siroya said, “Consumers today are far more informed than they were a decade ago. They want to understand what they are buying, what sets it apart and why it deserves their trust.” Rohan Siroya added, “Divine Solitaires brings a strong quality proposition and a level of transparency that resonates with these expectations. We believe the brand will be a valuable addition to our offering.”
Maha Al Sibai said, “There is a growing appreciation among consumers for jewellery that combines craftsmanship with credibility. Divine Solitaires has built a strong reputation around quality and consumer trust, making it a natural fit for our customers and our business. We are excited to introduce the brand's solitaire collections to the market through this partnership.”
The UAE initiative forms part of Divine Solitaires’ broader international expansion strategy, with the company continuing to build its presence through retail partnerships in key global markets.