A Forevermark Experience Zone was inaugurated at Mumbai’s OM Jewellers. Forevermark, the diamond brand from The De Beers Group of Companies celebrated the launch, which also underlined the festive season. The evening saw unveiling of jewellery designed by OM Jewellers crafted with Forevermark diamonds, by actress Huma Qureshi.

Sachin Jain, President, Forevermark said, “We are pleased to launch The Forevermark Zone at OM Jewellers, Borivali today. We aim to cater to a rich and varied audience and enrich them with a unique and surprisingly different jewellery buying experience by providing them Indian designs set with Forevermark diamonds.” Speaking about OM Jewellers, he added that, “They are one of the leading retailers when it comes to jewellery and it was only natural for us to associate with them as they share mutual passion for diamonds and understand the intricacies of craftsmanship at the very core of the Forevermark Promise.”

Mr. Bhavin Jakhia, MD, OM Jewellers noted that OM Jewellers ‘played a pivotal role in establishing the jewellery market @ Borivali; though value proposition of 100 percent BIS Hallmark 91.6 gold jewellery in 1999.’ He mentioned further, “The association with Forevermark is one of the key milestones planned by OM Jewellers to yet again change the jewellery buying landscape at Borivali.”

OM Jewellers carries with it 75 years of heritage and has earned a repute of ‘trust and loyalty’ as a retail jewellery entity. Their designs are contemporary and traditional. The new collection includes an array of intricately designed and crafted neckpieces, chandelier earrings, cocktail rings and cuffs.