Pure Gold Jewellers has reopened its largest and fully modernised retail store in Meena Bazaar area, Dubai, reports say.

The company has repotedly invested around $7 million to refurbish the retail outlet. Now, the store has a stylish contemporary look showcases huge collection of gold and diamond jewellery. The renovated store has wider selection of jewellery to cater to customers. The renovation is in line with the company’s commitment to invest $135 million by 2018 in the region to refurbish existing outlets and to double its number of outlets in the UAE region. The company had recently opened three new outlets in three different emirates within UAE. Also, the company is likely to open two new stores soon.