Pandora has decided to make Baltimore its new regional headquarters for the Americas, from Columbia, reports say. The company noted that the move is in sync with its objectives of growth for the next 10 years. It noted the new address has the logistical convenience of easy access. Pandora as a brand is highly reputed for its charm bracelets and Baltimore is known as the Charm City, a good compliment to Pandora’s products.

The new headquarters will be spread over five floors in a high rise building in the city and will offer occupation to over 600 workers across the 87,862-square-foot area, reports say. The move is scheduled for the first quarter of 2015. The company will continue operations functions from its Columbia offices.