Leading jewellery retail entity Joyalukkas, launched a new showroom in the city of Belgaum, which lies in the Indian state of Karnataka. The inauguration at the hands of superstar Kiccha Sudeep amongst dignitaries and VIP’s, underlined the occasion on a grand note.

The store launch is in sync with the company’s retail expansion plans. “Our plan for 2014 includes strengthening our jewellery retail presence across various parts of India and opening our showrooms in cities and towns that we feel is ready for the Joyalukkas experience.” said Joy Alukkas (Chairman & MD, Joyalukkas Group).

“My vision for our jewellery business is to ‘ornament the world’ by offering customers the best mix of Price, Choice, Convenience and Service” added Joy Alukkas.

The new showroom offers collections in gold, diamond, precious stones, platinum and pearl, designed on the themes of traditional, ethno contemporary and international motifs. The Joyalukkas brand has maintained its ‘trust’ quotient with its customers through strict adherence to quality and internationally accepted standards eg. 100 percent IGI certified diamonds, BIS Hallmark gold jewellery and PGI certified platinum jewellery etc. Joyalukkas, is also the first and only ISO 14001-2006 & ISO 9001-2008 certified jewellery retail chain.