A jewellery collection made in Kundan Polki was launched by Entice, the fine jewellery brand by the KGK group. The collection entitled Kathaa is a tribute to jewellery, intending to state that each jewellery piece carries its story and is an eternal prized possession for generations to cherish.

The story of the jewel is incorporated in the collection, through the various stages, from concept to finish, to its appreciation by the wearer and finally as the jewellery being carried forward as an heirloom.

The Kathaa collection has been handcrafted applying the best of Polkis (uncut diamonds), gemstones and pearls. The collection embraces the age old craft of kundan polki jewellery, but styled to suit the modern taste with neckpieces, earrings and wrist wear. Each piece in the collection flaunts intricate meena (enamel) work on the reverse.