Tara Jewellers has launched a new bridal collection in gold that is inspired from varied cultures with emphasis on Indian tradition and intricate craftsmanship. The collection is named Bandhan Collection.

This new collection imbibes designs that appeal to the contemporary bride. Necklaces, bangles, mangalsutras and earrings in yellow gold make up the collection’s offerings. The motifs incorporate Calcutta filigree, enameling, Mumbai work, nakashi work and gheru work either handmade or casted in 22kt plain gold or gold with color stones studded.

Vikram Raizada, Executive Director & CEO – Retail, Tara Jewels Ltd., said, ‘The collection showcases the traditional motifs with a contemporary twist inspired by the needs of today’s bride. Our aim is to offer region specific collections keeping in mind the traditions, culture, occasion and sentiments of the customers.’

Tara Jewellers is also offering certain benefits on purchase of jewellery from the Bandhan Collection - special making/labour discounts on “Bandhan Collection’. It is also offering to book jewellery orders with only 20 percent advance remittance, lock gold, and paying on delivery at the fixed gold rate.