Tara Jewellers has launched its first stand alone pop-up store at VR Surat, the 600,000 sq ft flagship center by Virtuous Retail in Surat, India.

Speaking on the launch, Vikram Raizada, Executive Director and CEO Retail, Tara Jewels Ltd. says, “Currently we have 40 company managed showrooms across 32 cities in Northern, Central and Western India. We have recently launched a few new formats and happy to launch our first pop - up format with VR Surat. We would like those visiting VR Surat to try our innovative product designs.”

The store offers collections that are modern, unique, iconic and edgy in design, reflecting an amalgamation of intricate craftsmanship with a contemporary touch. Its exclusive range of fine jewellery is offered at affordable prices.

The decor of the store is in shades of white and purple, while the glass façade lends to showcasing the various zones - the browse wall, collection wall and the consultation table. The decor of the store ensures a seamless shopping experience for consumer.

Commenting on the opening, Anupam Yog, Marketing Director, Virtuous Retail says, “We are delighted to present Tara Jewellers’ first stand alone pop-up store at South Gujarat’s largest and only lifestyle destination, VR Surat.