New York-based Tiffany & Co. redesigned and re-launched its tiffany.com channel with interactive pathways to explore the brand's heritage and prominence. Tiffany & Co. announced the redesign of tiffany.com, a dynamic portal to the jeweler’s legendary collections, with interactive pathways to explore its celebrated heritage and prominence in the worlds of design, glamour and true love. It has added a new engagement sectionwith a wealth of information that leads users to the perfect ring.

The site will include high-resolution visuals where users can customize searches by category, designer, price, materials and gemstones. Customers can also zoom in on photos and see various views on models and in videos.The site also features a section called World of Tiffany, which details the company’s history, its designers, etc. Blue Book, the company’s collection of spectacular couture jewels is showcased as never seen before.