Fabergé, which now is owned by mining company Gemfields, is introducing a new advertising campaign that focuses on the gemstones in the brand’s new line called ‘The Art of Color’ for which the ads will run in leading publications.

The campaign will launch on a global level in October. Emeralds, sapphires, rubies, spinels and tsavorites will be the centerpieces of the campaign’s photos.The gems are set in pendants shaped like the jewelry house’s signature eggs, multi-gemstone Emotion rings, cocktail rings and pieces from the Treillage collection.

Fabergé said that the campaign provides a contemporary approach with a powerful and modern feel, capturing the house’s ethos of pure luxury, artistry and innovation.