Titan Industries has renamed itself to Titan Company Limited, reports say. With this it launched its new corporate identity. It also launched its new logo - 'Titan Star'. The company already has a portfolio of jewellery brands (Tanishq, GoldPlus), watches, eyewear and will now be extending its portfolio to helmet and perfumes, reports say.

The company stated that the new brand identity will enable it to mirror the lifestyle segment they operate in, reports say. It will also focus on accessories including belts, bags, wallets, which it anticipates will grow big. Although the company is exploring several new products segments, it will enter the segment which it feels will deliver it value through the core-competence. The company believes the new ventures, which it may not manufacture, will take some quarters to enter, reports say.